creative direction, production, video

This stop-motion animated short was created to support Michelle Beadle’s triumphant return to SPORTS NATION/ESPN. In her new segment “Michelle Beadle’s Most Misunderstood Sports Stories,” Michelle shared her favorite sports moments with a unique take. This is the story of a frustrated Michael Jordan in 1995, which had been told by M.J. during a radio interview.

The final product is the result of over a thousand character drawings by DC Comics artists, Trevor McCarthy, countless prop drawings by stop-motion artist, Rachel Ryle, and creative direction, production and set design by Le Beau.

Creative Director: John Jaxheimer
Director of Photography: Daniel Schwachter
Character Artis: Trevor McCarthy
Stop-Motion Artist: Rachel Ryle
Editor: Daniel Schwachter

Business, masonry, Photography
creative direction, production, video