Working with a brand that is looking to evolve the creative approach to their advertising is always fun, and that’s exactly what BLADE wanted. After four years of straight forward messaging and creative targeted to only a very specific demographic, they needed a new look and tone for the launch of their Bounce route, which at $195 is the most affordable ticket they have ever offered. Running between the West Side of Manhattan and JFK, this is an attractive flight for business travelers and New Yorkers alike, so the campaign had to be relatable to a new, more diverse audience while also featuring eye-catching visuals so it would stand out across the social feeds, web pages, print ads and OOH media placements.
