Regarded as one of the most progressive talent agencies since being founded in 1982, Innovative Artists engaged Le Beau to ensure that their brand identity and digital presence would be reflective of their standing in the landscape for future generations. Throughout the collaborative process with their executive team, some of whom have been with the agency since day one, we explored various opportunities to carry over specific elements from the original design system as a way to recognize the storied history of the brand while visually positioning them for the next forty years. The most notable design element to be maintained in the new brand design is the arched rule which is featured in the architectural design of their Los Angeles headquarters and their original logo.
