To create this short, narrative fashion film for the women’s surf brand PRET-Á-SURF, Le Beau’s John Jaxheimer collaborated with A76 Production’s Duffy Higgins. Combining a vintage, French-Pop aesthetic with a contemporary American cinematic mindset, the heroine navigates her ambitions through a dream-like lens. The result is a unique presentation of Pret-Á-Surf’s line in the context of a narrative that leaves the fate of its’ characters open to interpretation.
The title, “La Prochaine Fois” (The Next Time), references the repeating narrative being implemented, in part, to feature every look of the line. We follow our female lead, played by model Elsa Hosk, through her daily morning routine, revealing a slightly wider perspective each “day” to offer more context to the viewer. This approach naturally facilitated the use of both detail and wide shots to feature the swimwear designs up close and from afar. To compliment the graphic patterns of the designs and keep the narrative moving “day after day”, we applied various split-screen treatments to the content in post production.
Written & Directed by: John Jaxheimer & Duffy Higgins
Director of Photography: Eric Giovon
Talent: Elsa Hosk & Marc Scrivo
Produced by: Lilliana Bonafini & Leigh Ann Kocur, A76 Productions
Assistant Camera: Anthony Mancilla
Grip/Gaffer: Ryan Hayes
Wardrobe Stylist: Kristen Baronovic
Hair/MakeUp: Diane DaSilva
Hair/MakeUp Assistant: Rosemarie Bernardo
Film Editor/Colorist: John Reis
Sound Editor: Rob Daly
Original Music: “Hurry Hurry” by Jessie Baylin
Score Engineers: Neil McLellan & Kevin Dawkins
