Canopy by Hilton

Having identified social media as the primary channel for building awareness with their target audience of “digital nomads”, CANOPY by HILTON tasked Le Beau with the production and capture of a social-first lifestyle photography and video campaign to promote their emerging boutique brand of hotels. Priorities in the brief were two fold – create content that translates as a natural, un-staged reflection of the brand for months to come while also ensuring that we capture moments which are timely with regard to the COVID world during which this was produced.

In the brand’s own words, CANOPY guests are “explorers who seek simple comfort, thoughtful details, an energizing atmosphere, and a uniquely local experience.” From casting through capture, we kept the aesthetic and vibe focused on the target audience, ensuring it was all an accurate reflection presented through a natural lifestyle lens.