Woolrich

Woolrich
creative direction, photography, production, retouching, social strategy, video

When looking to create a social-first branded content campaign, WOOLRICH reached out to Le Beau for all creative development, strategy and production. We sourced and then featured four creative professionals who were established in their respective fields and had aspects of their work that were relatable to the brand – unique craftsmanship, technique, design and creativity. Through photography and video, we explored their creative processes, what inspires them and visited some favorite locations in their cities.

It was important to WOOLRICH that the influencers be established professionals with genuinely engaged communities. For Le Beau, the goal was to maintain an authentic stylistic direction that represented the brand while remaining true to our subjects general aesthetic. The result, an outpouring of positive feedback and real engagement.

CD/Director: John Jaxheimer
DP/Photographer: Nicholas Routzen
Hair & Makeup: Damian Monzillo
Second Camera: Dane Brown
Second Camera: Glenn Harris
Production: Le Beau
Social Strategy: Le Beau
Music: Sage Brantley
Retouching: Le Beau
Post Production: GoodCompany

Category
Business, Photography
Tags
creative direction, photography, production, retouching, social strategy, video